Run Influencer Campaign | Developed and led mass global influencer campaign to drive brand awareness with runners as part of campaign launch with 175+ social influencers and athletes participating. We integrated with our MapMyRun app to drive participation in a run challenge with 54K+ total participants, garnering 115M+ campaign impressions.
Performance Summit | Led creative, agency management, production of a 50+ person crew and regional content strategy for 3-day campaign launch event at our Under Armour HQ with 200+ participating professional athletes and influencers, including Michael Phelps, Lindsey Vonn and more. I oversaw Instagram Story series for @underarmour, @underarmourwomen, and @uarunning, storyboarding key moments, managing agency partner and camera crew, acting as creative director, overseeing edit, and publishing.
Influencer Campaigns
Lead strategist across experiential events, influencer campaigns, and real-time sporting event coverage. Responsibilities include influencer selection against campaign KPIs, media planning, playbook development, and original content development from end-to-end.