Home Workout Series | I led the team and the concept development for standing up daily, influencer-led home workout series within 1 week of pandemic shut-downs. I oversaw the content strategy, creative, and production teams in concept development, talent selection and briefing, post-production, publishing and media planning. Produced 100+ episodes across YouTube and IGTV with 52M+ Video Views, 318K+ Saves, and 90K+ Comments.

Body In Mind | I oversaw the content strategy and creative team, agency selection, and budget management for this influencer and athlete-led web series. An influencer host unlocks her performance potential with support from Team UA. The highest-performing YouTube series for the brand of all time with a 71.5% View Rate, compared to 28% benchmark, and CPV as low as $0.03. The series also resulted in an 80% search lift on YouTube and 66% search lift off the platform.

UA Favorites | In this series, UA Brand Ambassadors share their favorite looks with a full funnel shopping experience integration for consumers on ecomm. This series resulted in a 46.5% lift in brand searches, which was 2x-3.5x that of previous campaigns.

ICON Creator Collabs | Influencers and artists design custom artwork for ICON shoe platform and take sneakerhead hosts through their creative process. Artwork available for consumers on ecomm experience. I managed this project from end-to-end, including agency and production partner management, influencer selection, pre and post-production, publishing plans across YouTube and IGTV, and media flighting.